ABOUT
About Jeremy Van Winkle
Founder and CEO of sundaystate. Author. Speaker. Husband, dad of four, follower of Jesus, and clean since January 8, 2018.
The short version
Jeremy Van Winkle is the founder and CEO of sundaystate, a home care brand he started on November 12, 2024. It got a yes at Walmart Open Call in October 2026. He wrote The Path of a Son, speaks at events and on podcasts, and documents his life and business as Pursuit of Jeremy. Before sundaystate he founded TUFR Tech, GunLox and VinMint.
- Walmart said yessundaystate, Walmart Open Call, Oct 2026
- AuthorThe Path of a Son
- 4 companies foundedsundaystate now, 3 past ventures
- Clean since 2018January 8, 2018
What I'm here for
Add value. Speak. Give the book away.
I'm not here to sell you a program. I want to add value, speak, and put my book in the hands of people who need it. Help where I can. That's it.
Career
What I've built
I turn ideas into real products, and real products into companies. I've led every stage: product design, manufacturing, marketing, sales and ops.
- sundaystate. Founder and CEO, since November 12, 2024. One invention became a home care brand. Walmart said yes in October 2026.
- GetHQ. Just getting started.
- TUFR Tech. Founder. Past venture. Biometric anti-theft interlock for powersports.
- GunLox. Founder. Past venture. Biometric firearm security.
- VinMint. Founder. Past venture. Vehicle ownership on the blockchain.
The story
Your past doesn't get to decide your future.
I grew up in a strict, religious home in southwest Louisiana. My own dad told me I'd never amount to anything.
By 25 I had built an owner-financed subdivision and was running trucks and equipment.
Then addiction took it all. Arrest, jail, courts and probation.
On a Sunday night I surrendered at the altar. Clean since January 8, 2018. Probation ended eighteen months early.
I rebuilt my work, then started building products and companies.
Now: Season One, The $100M Pursuit. Operator to owner, and more present at home.
The book
The Path of a Son
I wrote The Path of a Son: A 12-Step Guide to Kingdom, Identity, and Freedom. I want it in the hands of people who need it.
For anyone tired of being named by their past. I share how God rebuilt my life after addiction, and walk you through 12 steps from identity to legacy.
Start with Chapter 1, free. If it helps, get the whole book on Amazon. Paperback, 127 pages.
Pursuit of Jeremy
Live a life worth documenting.
Pursuit of Jeremy is my real-time documentary. Building companies, becoming an owner instead of an operator, and trying to be more present for my wife and kids. YouTube is home base. The flagship show is The Pursuit.
DAY 711 OF THE PURSUIT
FAQ
Questions people ask
Who is Jeremy Van Winkle?
Jeremy Van Winkle is the founder and CEO of sundaystate, a home care brand that started with one invention: whole-home scent from a clip on your air filter. He wrote The Path of a Son, speaks at events and on podcasts, and documents his life and business as Pursuit of Jeremy. Before sundaystate he founded TUFR Tech, GunLox and VinMint. He has been clean since January 8, 2018.
What companies has Jeremy Van Winkle founded?
sundaystate, a home care brand he started on November 12, 2024 and runs today. Before that he founded TUFR Tech (anti-theft interlock for powersports vehicles), GunLox (biometric firearm security with The Digital Safe app) and VinMint (digital vehicle ownership on the blockchain). Those three are past ventures. He is now starting GetHQ.
What is The Path of a Son?
The Path of a Son: A 12-Step Guide to Kingdom, Identity, and Freedom is a book by Jeremy Van Winkle. It came out on November 26, 2025, in paperback on Amazon. Chapter 1 is free on this site.
What is Pursuit of Jeremy?
Pursuit of Jeremy is Jeremy's real-time documentary of building companies and becoming who he believes God created him to become. Home base is YouTube, where the flagship show is The Pursuit.
Read Chapter 1 free
Start The Path of a Son with Chapter 1. No catch.